Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. An infographic (a mash-up of the words, [...]
Marketing, especially digital marketing, is ever-evolving. It may seem like as soon as you have implemented a new idea, something has changed in the industry, with your customer base, or within [...]
Yesterday we talked about how to define your brand. Today let’s discuss staying true to your brand, once you’ve established it. Being true to your brand means really understanding your [...]
Defining your brand is perhaps the most important element in developing a marketing plan. I would even go so far as to argue that it’s impossible to develop a successful marketing plan without a [...]
You know why it’s a good idea to have customer testimonials on your website: it speaks to your credibility and helps build trust with potential customers. You can find all kinds of statistics [...]
I’ve discussed my love of Instagram on the Studio 7 blog before. Currently, I’m following 392 accounts on Instagram. I’d estimate that about 15% of those 392 are accounts [...]
Pinterest should be a content marketer’s dream. Key word being should. This highly-effective, popular, and easy-to-use marketing tool often does not get the credit it deserves. From my [...]
”If you don’t ask, you don’t get.” ~Mahatma Gandhi Sometimes people need an invitation. If you want them to do something, you’ve got to ask. Enter the call to action, arguably the most [...]