Marketing, especially digital marketing, is ever-evolving. It may seem like as soon as you have implemented a new idea, something has changed in the industry, with your customer base, or within [...]
Yesterday we talked about how to define your brand. Today let’s discuss staying true to your brand, once you’ve established it. Being true to your brand means really understanding your [...]
Defining your brand is perhaps the most important element in developing a marketing plan. I would even go so far as to argue that it’s impossible to develop a successful marketing plan without a [...]
You know why it’s a good idea to have customer testimonials on your website: it speaks to your credibility and helps build trust with potential customers. You can find all kinds of statistics [...]
Pinterest should be a content marketer’s dream. Key word being should. This highly-effective, popular, and easy-to-use marketing tool often does not get the credit it deserves. From my [...]
”If you don’t ask, you don’t get.” ~Mahatma Gandhi Sometimes people need an invitation. If you want them to do something, you’ve got to ask. Enter the call to action, arguably the most [...]
Web credibility has become a very important topic. The fact that you have a website isn’t enough to make a customer trust you, because anyone in the world can build a website! To stand out, [...]
I’m back to finish out our two-part series about ten mistakes that can cause your customers to leave your website and go somewhere else. (If you missed it, here are the first five mistakes.) [...]
It seems in our rapidly digitizing world, where everyone needs a website, that complex topics are becoming common. Marketers need to find ways to simplify the discussion, and present complex [...]
In this first of this two-part series, we’ll review five website mistakes that can cost you business. A non-responsive site. Your website needs to be responsive (mobile-friendly.) These days, [...]