I’m back to finish out our two-part series about ten mistakes that can cause your customers to leave your website and go somewhere else. (If you missed it, here are the first five mistakes.) [...]
Branding has quickly become the most important piece of building a company that thrives. It’s what makes your product important, special, and memorable in the eyes of your customers. Here are the [...]
“Your mission, should you choose to accept it…” What is a mission statement? Is it the same as a vision statement? Do you really need them? A mission statement is defined as: a [...]
Indeed, what is a brand? This is certainly a complex and widely-debated topic. By definition a brand is: The marketing practice of creating a name, symbol, or design that identifies and [...]
How do you build a successful marketing strategy? Which pieces of the puzzle are the most important? The answers will vary depending on your business. (For example – some organizations benefit [...]
Competition. It’s very important. It keeps us sharp and continually working to provide the best product or be the finest version of ourselves. We can also learn a great deal from our competitors: [...]
Face it: We’re addicted to social media, and it’s finally okay to admit it. Social media is not a fad, and it’s not going away; it’s a permanent reality of online existence. Why? Because [...]
Few things are as closely associated with your brand as your logo. It conveys your company’s message and sets you apart from competitors. That being said, there’s almost no point in working hard [...]
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