How do you build a successful marketing strategy? Which pieces of the puzzle are the most important? The answers will vary depending on your business. (For example – some organizations benefit [...]
Search engine optimization and search engine marketing can be confusing concepts to grasp. This is in part because the two digital marketing phrases are often used together, and sometimes [...]
Face it: We’re addicted to social media, and it’s finally okay to admit it. Social media is not a fad, and it’s not going away; it’s a permanent reality of online existence. Why? Because [...]
“One day I will find the right words, and they will be simple.” ~Jack Kerouac Mr. Kerouac has it right. When writing marketing content, my number one rule is: simplicity is key. Small [...]
Blogging is a great way to share knowledge while building an online presence and following. But merely posting new blog entries is not nearly enough to make your blog stand out. You are one of a [...]
Social media has become imperative for all brands looking to have a strong online presence. That’s right, having a website just isn’t enough anymore! The importance of social media as a marketing [...]
So you’re ready to redesign your website. Great! It can be a daunting undertaking, but if you have a solid plan in place, you may find yourself enjoying the process! (Really!) There are a number [...]
For any new business, it may seem overwhelming to create a social media plan from the ground up. The prospect of making an impact online may seem bleak when capital, manpower, or brand [...]
How do you know if your landing pages are working? What does a landing page need in order to work? What does “work” mean in this context, and what is a landing page, anyway? [...]
When you spend money, you want to know that you are getting the results you expect, right? Imagine an investment portfolio. Investors review portfolio activity and performance, and if something [...]