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Get ‘Em in the Gut: What Makes a Powerful PSA

Get ‘Em in the Gut: What Makes a Powerful PSA

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March 31, 2016
Public Service Announcement, PSA, Uncategorized
A lot of thought and creativity go into public service announcement (PSA) development. An effective PSA grabs and holds your attention, perhaps in a startling way. It resonates and stays with you [...]
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