It’s never been enough to just “be on Facebook,” which today, is even more true than ever. Due to the volume of stories in the average News Feed, it is increasingly challenging to get your content in front of your audience. According to Facebook, the average user has about 1,500 stories floating through their News […]
A lot of thought and creativity go into public service announcement (PSA) development. An effective PSA grabs and holds your attention, perhaps in a startling way. It resonates and stays with you after you’ve seen it, and hopefully doesn’t come across as cliché. It invokes a sense of urgency and gives a clear and simple […]
How do you know if your landing pages are working? What does a landing page need in order to work? What does “work” mean in this context, and what is a landing page, anyway? First things first! A landing page is a web page (often associated with an offer) where visitor traffic is sent […]
In our last post, we talked about the power of a strong brand experience. Today we’re looking at the visual symbol of that brand experience, the logo. Logo design and development is a big undertaking. I have heard people say it’s like giving birth. I won’t speak to the accuracy of that comparison – everyone’s […]
My husband gave me a three-month Birchbox subscription for Christmas. I knew I would love getting a box of beauty and lifestyle product samples in the mail each month, but I was not prepared for how delighted I would be by the entire brand experience Birchbox brings to me. A brand experience hits on […]
Email marketing has been around for a long time and has evolved considerably over the years. Throughout changes in technology and how businesses connect with their consumers and communities, email marketing remains one of the most effective components of a digital marketing campaign. When executed well, it offers great insight to what your audience is interested in, and […]
So you’re ready for a website redesign. The budget is approved, you’ve hired a digital marketing agency and you’re set to go. Great! It can be a daunting undertaking, but if you have a solid plan in place, you may find yourself enjoying the process. (Really!) There are a number of factors that will help […]
Content marketing has been a hot topic for a while now, and for good reason. Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” Are you ready to add content [...]
When you spend money, you want to understand what you’re buying and know that you are getting the results you expect, right? Imagine an investment portfolio. Investors review portfolio activity and performance, and if something is not working, they might move things around to focus on the areas with the best performance and return on […]
Today I’ve rounded up our team’s favorite marketing blogs to share with you. We have discussed the benefits of blogs in the past, in relationship to your own business, and building your online community. Now, we are speaking as followers of blogs, ready to tell you where we go to learn, become inspired and be […]
Happy New Year from Studio 7! As you have been compiling your business goals for 2016, a new website might be on that list. Maybe an entire site overhaul is not in the plans right away. If that’s the case, you might consider revamping your website’s homepage design. This can be a good alternative on […]
Predictions for marketing for 2016 all point to the same thing: social media will continue to be an important part of digital marketing campaign strategies. As Eric Schmidt, President of Winfield & Associates Marketing & Advertising said in his Marketing Predictions for 2016, social media is now just a normal part of life. We have […]