An important part of staying current, relative and efficient in your work is periodically evaluating the tools you use and how you use them to see if there is something out there that could serve you better. Recently one of our designers, Adam Naglich, told me about BitTorrent Sync, a file sharing system that […]
Face it: We’re addicted to social media, and it’s finally okay to admit it. Social media is not a fad, and it’s not going away; it’s a permanent reality of online existence. Why? Because it’s no longer used solely for uploading pictures from your family reunion, or wishing “Happy Birthday” to someone you haven’t spoken […]
At some point, every business has to address a complaint from a customer. The difference today is, in this age if social media, you may well be addressing it while a large audience stands by, watching for your next move (and chiming in!). So what do you do when you have an unhappy customer who […]
By now you may have heard that April 21 is doomsday for your website if it is not responsive (mobile-friendly.) I am not a fan of melodrama or scare tactics, but this one is actually a big deal. What do you mean by “Doomsday?” On April 21, Google will change the way it ranks […]
You’ll find that nearly every big brand has a blog on their website. They do this for a few reasons, but the biggest reason is that it’s a good way to stand out as an industry leader. To remain the expert in your field, you need to show customers that you know what you’re talking […]
Email marketing is as strong as ever. It’s easy, inexpensive, and effective – a great combination. You can learn a lot about your customers using email marketing: which subject lines have the highest open rate, who is clicking on what links, and even what days of the week and times of day are the best […]
Few things are as closely associated with your brand as your logo. It conveys your company’s message and sets you apart from competitors. That being said, there’s almost no point in working hard to build a brand presence through marketing if you aren’t proud of your logo. So, how do you know when it’s time […]
“One day I will find the right words, and they will be simple.” ~Jack Kerouac Mr. Kerouac has it right. When writing marketing content, my number one rule is: simplicity is key. Small words, short sentences, imagery. Grab your audience and then get to the point. This isn’t a novel you’re writing. You don’t […]
What comes to mind when you hear the words “Social Media Marketing”? Do you think of a fun, interactive, useful and engaging marketing tool? Or rather a confusing, frustrating chore that has become a huge time-suck? If you chose the latter, you aren’t alone. Many small business owners (and even large business owners) feel similarly. […]
Meet Adam Naglich, one of Studio 7’s creative driving forces. Adam is not just a designer, he absolutely embodies design, all the way down to his coffee cup. In the time we have worked together, Adam has taught me to not just take design at face value, but to understand that every element of […]
Nissa Grayson is one of our talented graphic and web designers here at Studio 7. She has established her design reputation through her career background (in-house design at a Fortune 500 company, production manager and creative director for a mid-sized printer, senior art director and creative director at multiple ad agencies, and the owner and […]
Blogging is a great way to share knowledge while building an online presence and following. But merely posting new blog entries is not nearly enough to make your blog stand out. You are one of a cast of thousands – of hundreds of thousands, even! So how do you help your blog get noticed? Here are […]