You recognize that in order to succeed in this competitive market you need to offer the best brand experience for your customers; this includes a great logo and mobile-friendly site. So you’ve decided to go ahead and redesign your website. You can’t wait to show your customers!
The only thing you need to do now is decide which design agency you’re going to hire for the job. Which, on second thought, may not be so easy – a new website or logo are big changes for a company! Here are some good questions to ask your prospects before you decide on an agency.
Do they have experience in your industry?
A great website combined with exceptional content marketing cannot be achieved without an understanding of your company’s market and industry. Subject matter expertise is a must have. Try to ask them right off the bat how many clients they’ve had in your unique industry. Take it a step further and see if you can look at some of that work! Which brings me to my next point…
How does their previous work look?
See if they have a case studies or portfolio page on their website, or look to see if any reviews exist on Google, Facebook, or even Yelp! Use these resources to understand their past experience, as well as how they’ve helped people in situations similar to yours. If you feel inclined, you can even reach out to some of their past clients. (Happy clients love to tell you about their great experience, whereas unhappy clients are usually very willing to let you know why they’re unhappy.)
Do you understand their processes?
Processes can mean different things to different people. As a client you need to know when you’ll be receiving what you were promised.
How many people will be working your project? Is there a platform to use for communication? Is there a platform to use that allows you to see the progress? What is their method for managing the project internally? Make sure these questions are clearly answered before you sign the contract so you know what to expect as the project moves forward.
Do they practice what they preach?
For example, let’s say they are selling you a full website redesign. Take a look at their website and see how it looks. Check for: strong branding, unique styling, mobile responsiveness, good copy. If it looks like they know what they’re doing with their own stuff, then you should rest assured that you’ll be in good hands.
Last, and most importantly: Are they good people?
Don’t forget – business is all about relationships! If you don’t like the people you’ve met at the company up to this point, then chances are you’ll have problems working together once you get into the thick of the project. If you get along, and more importantly you trust them, it will make the project all the more fun once you get started!