There’s no doubt that a responsive website design has become the latest and greatest thing for a business to have on their tool belt. When a website is responsive the layout changes based on the size of the screen it’s presented on. We can’t predict who the next visitor on our website will be, and what device they will be using. That’s why responsive web design is necessary to ensuring a great customer experience. If your website is a hassle for a user to navigate, they will make the switch to your competitor!
Need a responsive web design, but not sure where to start? Here’s a few simple guidelines to get you thinking:
Figure Out A Content Strategy
Content is just as important as design when it comes to your website. You want to make sure that your message isn’t compromised just because your screen size changes. (Remember- there’s less screen real estate on a smartphone than on a desktop!) Before you dive into coding your website, make sure that you know what you want to say, and where you want it to go.
Create a Task-Oriented Layout
Users want to see exactly what they’re looking for as soon as possible after arriving at your website. This goes back to screen real estate. When considering the average smartphone, the screen size will likely be between 4 and 6 inches. Therefore, it’s important that you station your most important calls to action near the top of the page, with supporting content underneath. (In other words- if a user has to scroll down to get to your call to action, it’s less likely to work the way you want it to.) A good guide is the typical mobile app, where everything the user wants to do is in the initial view upon opening the app. Your website should do the same thing!
Don’t Cut Corners
If you aren’t designing and coding your own website, make sure you’re using someone who knows what they’re doing when it comes to responsive design. An experienced designer will keep the important aspects of your website in mind, while making sure it stays consistent, usable, and effective! Studio 7 has a proven track record of producing responsive websites. If you’re ready to take the next steps toward a website that will get you the results you want, get in touch with us!