Ready to boost your customer base? Make sure your site is mobile-friendly!
If you think creating a mobile website design is a waste of time and money, think again! The frenzy around the release of the most recent iPhone is a huge indication – the whole world is going mobile. Did you know that consumers do over half of their Internet browsing on their mobile devices?
If you still need convincing, here are three important reasons to go mobile:
- Customers carry their smartphones everywhere, and use them to make decisions and take action on the go.If you don’t give your customers a way to browse and shop on the go, there’s a good chance they’ll find a website where they can. Don’t give your smartphone-savvy customers and excuse to browse a competitor’s website!
- Websites designed specifically for desktop or laptop browsers won’t show up the same on a mobile device.Although mobile devices do have featured web browsers, their screens are still small, which requires the user to pinch, zoom, and swipe horizontally and vertically to read the copy effectively (assuming they didn’t bail out when they first arrived at your page). This not only is a hassle for customers, but also dilutes the message that you worked hard to perfect! An ideal mobile website design will make finding answers fast and easy.
- If your website isn’t mobile-friendly, Google is less likely to display it as a search result. Why? Because if the results it displayed were useless to mobile users, Google wouldn’t be doing its job! An easy way to help your organic search results is to make sure your site is mobile-compatible.
The best way to grow your website traffic (and customer base) is to make your website mobile friendly. If you don’t have a mobile website, and aren’t sure where to start, don’t panic! Studio 7 can develop a website for you that is compatible across multiple devices, and truly captures your brand’s message!