If you are reading this, I’m glad! Hopefully that means the headline I chose was interesting enough to make you want to learn more! Writing headlines and email subject lines is tricky. For me, it [...]
Yesterday we talked about how to define your brand. Today let’s discuss staying true to your brand, once you’ve established it. Being true to your brand means really understanding your [...]
You know why it’s a good idea to have customer testimonials on your website: it speaks to your credibility and helps build trust with potential customers. You can find all kinds of statistics [...]
“Marketing isn’t magic. There is a science to it.” ~Dan Zarrella, Hubspot Marketing. There is no quick fix, and it will never be checked as “complete” on your to-do list. Marketing is a [...]
How do you build a successful marketing strategy? Which pieces of the puzzle are the most important? The answers will vary depending on your business. (For example – some organizations benefit [...]
Competition. It’s very important. It keeps us sharp and continually working to provide the best product or be the finest version of ourselves. We can also learn a great deal from our competitors: [...]
“One day I will find the right words, and they will be simple.” ~Jack Kerouac Mr. Kerouac has it right. When writing marketing content, my number one rule is: simplicity is key. Small [...]