Web credibility has become a very important topic. The fact that you have a website isn’t enough to make a customer trust you, because anyone in the world can build a website! To stand out, you have to convince visitors that you can be trusted, and that you intend to keep your promises advertised on the internet.
Generally, credibility comes from two dimensions: trustworthiness and expertise.
So, how do you do this on the internet? You could be the most honest business owner in the world, but a new customer finding you on the internet doesn’t know that! Read on to learn a few simple techniques that will earn the trust of your customers.
Show your address and phone number.
Offer a physical address on your site. The chances that anyone will actually come by are slim, but it shows that you’re a real, physical business. Make sure you provide a phone number too, in case a customer wants to reach out verbally.
Provide product reviews or customer testimonials.
If you have an online store, user-submitted reviews are a must. As a personal rule, if I’m buying something online and I can’t find any customer reviews, I will not buy it. Purchasing something online takes away the sensory part of the buying process, so customers rely heavily on other customers to help guide them. Customer reviews also speak to your business practices – customer service, quality control, etc. Depending on the nature of your website, it may make sense to do testimonials instead. If you’re a service-based company, seek out your satisfied customers, or ones with whom you’ve had a long relationship. Ask them for a paragraph about their experience with you, what service was provided, and how that service has helped them.
Publish information that can be easily verified.
Indicating resources or references leading back to trustful websites is certain to persuade clients of your intentions, expertise, and position in the market. (Not to mention, it will help your SEO efforts.) News articles or information about your partners work well.
Update your site on a regular basis.
Nothing screams “Run!” to customers more than visibly outdated information. For example, if your last update is from 2012, it indicates that you either are no longer in business, or no longer care about your business. It seems harsh, but it’s true. (Also, mobile-friendliness is a must.)
Avoid errors of all types.
Research shows that spelling errors on websites have a devastating effect on business, because it makes it seem like you didn’t put much thought or effort into it!
Be authentic and transparent
The most important aspect of your credibility is your authenticity. Stay true to yourself, and we guarantee your customers will appreciate it. (Example: If you’re a small company, don’t pretend to be a huge corporation.) And whenever you’re communicating with your customers, stay honest and candid – they’ll appreciate that even more!