We view our relationships with our clients as partnerships. That’s not just industry-speak, it’s the truth. We have great, engaged clients, which makes our jobs as digital marketers interesting and enjoyable. Over the years, we have found that when both agency and client work together in the following ways, it really brings optimal results. […]
Have you heard of Periscope? It’s a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. Basically, it gives users the ability to broadcast to the world, and interact with theirs viewers while broadcasting. The Periscope brainchild was born in 2013 during Beykpour’s travels in Turkey. It was […]
Just in time for the holidays, the S7 team is sharing more of our favorite Tools of the Trade. Here are a few that we can’t go without. We hope you something that’s useful for you. EMV Headline Analyzer: This free tool is great for anyone writing headlines or email subject lines. Enter your […]
Let’s talk about keywords. You know, those words or phrases people type into search engines when they are looking for information? In addition to helping people find your website, keywords also communicate to people what your website is about. So if they’re typing it into Google, and your website is coming up, hopefully, a positive […]
Local is all the rage these days. People are shopping local, eating local, and businesses both small and large are wise to develop a local SEO strategy. Local SEO is just what it sounds like – it gives search engine results based on the searcher’s current location. It’s important to implement, as more searches […]
“There is the happiness which comes from creative effort. The joy of dreaming, creating, building, whether in painting a picture, writing an epic, singing a song, composing a symphony, devising new invention, creating a vast industry.” – Henry Miller Enter Kickstarter, a platform developed to give a person with a great idea, but maybe not […]
Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. This is not incorrect, but it’s dated. Marketing today has evolved into much more. Marketing is storytelling. It’s conversation. More importantly, marketing is the story you want to tell, not the story being told about you. The strongest […]
“Everything old is new again.” Well…not really. If we’re talking about fashion, yes, it is cyclical. But as far as your marketing (in particular, your website) is concerned, vintage is not the way to go. If you want your website to function as the hub of your marketing efforts, it’s not enough to launch […]
Small businesses, in general, all have a few things in common: Limited resources, a small customer base, and a strict budget. So how do you make a big splash in your community and gain not only customers, but profits? Use marketing strategies that are geared towards small business! Here are a few of our favorite methods: […]
If you are reading this, I’m glad! Hopefully that means the headline I chose was interesting enough to make you want to learn more! Writing headlines and email subject lines is tricky. For me, it can be the hardest piece of the puzzle, and I often save it for last. (It’s hard to summarize or […]
The consumer landscape has changed. Many people aren’t just buying a product or service, they are buying an experience. As part of that experience, they want to feel good about the purchase they are making in a way that extends beyond “This is quality at a good price.” If by doing business with you, they […]
Assuming you haven’t been living under a rock for the past three years (no judgement if you have), you’ve probably heard of Snapchat. It’s a social media app that’s become kind of a big deal – remember last year when Snapchat founder Evan Spiegel turned down a $3 billion cash acquisition offer from Facebook? […]