”If you don’t ask, you don’t get.” ~Mahatma Gandhi Sometimes people need an invitation. If you want them to do something, you’ve got to ask. Enter the call to action, arguably the most critical component of any marketing piece. Let’s take a look at it. What is a call to action? It’s exactly […]
Web credibility has become a very important topic. The fact that you have a website isn’t enough to make a customer trust you, because anyone in the world can build a website! To stand out, you have to convince visitors that you can be trusted, and that you intend to keep your promises advertised on […]
I’m back to finish out our two-part series about ten mistakes that can cause your customers to leave your website and go somewhere else. (If you missed it, here are the first five mistakes.) So, what else can cost you business? 1. No obvious call-to-action. This is important. You need to invite your […]
It seems in our rapidly digitizing world, where everyone needs a website, that complex topics are becoming common. Marketers need to find ways to simplify the discussion, and present complex concepts in a way that inspires audiences to learn more, rather than become confused or frustrated. A rewarding part of being a copywriter for […]
In this first of this two-part series, we’ll review five website mistakes that can cost you business. A non-responsive site. Your website needs to be responsive (mobile-friendly.) These days, this is no longer an option. The percentage of people using mobile devices to search the internet is steadily rising. If people can’t easily view your […]
“Most people are great at absorbing information. Guerrilla marketing is needed because it gives small businesses a delightfully unfair advantage: certainty in an uncertain world, economy in a high-priced world, simplicity in an uncomplicated world, marketing awareness in a clueless world.” ~Jay Levinson What is guerrilla marketing? Well, there is some difference of opinion […]
Whether you’re creating a blog post, Facebook post, Tweet, or email blast, typos can happen to the best of us. However, it’s nearly impossible for someone to accurately proofread their own writing and be consistently successful. (We’re big on peer proofreading on our team.) Luckily, whether it’s your own work or someone else’s, I […]
Branding has quickly become the most important piece of building a company that thrives. It’s what makes your product important, special, and memorable in the eyes of your customers. Here are the top three ingredients needed to build a strong brand: Knowing Your Audience The most successful brands have a very strong understanding […]
“Your mission, should you choose to accept it…” What is a mission statement? Is it the same as a vision statement? Do you really need them? A mission statement is defined as: a formal summary of the aims and values of a company, organization or individual. A vision statement is defined as: the […]
Indeed, what is a brand? This is certainly a complex and widely-debated topic. By definition a brand is: The marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. However I don’t think that definition tells the whole story. “Brand” is one of those words that […]
“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” ~H. Jackson Brown, Jr. Writer’s block. It happens to all writers, I imagine. Not knowing where or how to begin, or how to continue. When you are writing something that must be turned over quickly (blogging, for example), it can be difficult to […]
We use a lot of tools at Studio 7. They help us manage our projects and financials, track time, communicate with each other and clients, create proposals, and lots more. Sometimes we try a new tool and realize it isn’t working the way we need it to, so we either figure out another way to […]