LinkedIn, founded in 2002, is a business-oriented social network. It’s a way to connect with coworkers, colleagues, classmates, customers, suppliers, recruiters, professors – anyone you want to connect with on a professional level. Think of it like a networking event, but online. Here are the basics: Your LinkedIn profile reads like a resume. It […]
In addition to building an online community, in business, it is important to build your network in person as well. Despite being a relatively outgoing person, I have introverted tendencies and the thought of going to an event and striking up conversations with strangers used to make my stomach flip! This bothered me about myself, […]
If you’ve been anywhere near social media in the last few days, you know that Apple made its annual new product announcement last week. Many tech fans and Apple enthusiasts tuned in to see Tim Cook unveil the details about the new operating systems, the iPhone 6s (and 6s Plus), the iPad Pro, the Smart […]
By now you have heard many times over the value and importance of your brand having an online presence. (“Build the website, and they will come!”- If only it were that easy!) Just having a website, blog, and social media accounts are not enough to get noticed online. In addition to having search engine basics […]
By now you know that content marketing requires more than just well-written text to be effective. Even if you have the most well-written article in existence, usually you need another element to get it noticed. The right graphics can be that piece that ties your entire content marketing strategy together. And, it’s no secret that […]
Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. An infographic (a mash-up of the words, information and graphic) is simply the representation of information in a graphic format. Sometimes it’s difficult to present necessary information in an aesthetically appealing and interesting format, and [...]
Marketing, especially digital marketing, is ever-evolving. It may seem like as soon as you have implemented a new idea, something has changed in the industry, with your customer base, or within your business, and you are modifying your strategy to adapt. The factors that can drive these transitions are fascinating, but it’s a challenge to […]
Yesterday we talked about how to define your brand. Today let’s discuss staying true to your brand, once you’ve established it. Being true to your brand means really understanding your audience and what they want and need. It means evolving with them, and putting yourself in their place. If you are going after a […]
Defining your brand is perhaps the most important element in developing a marketing plan. I would even go so far as to argue that it’s impossible to develop a successful marketing plan without a clear brand definition! (In case you need a refresher, take a look at my blog post “What Is a Brand?“.) […]
You know why it’s a good idea to have customer testimonials on your website: it speaks to your credibility and helps build trust with potential customers. You can find all kinds of statistics about this, but in general, upwards of 70% of buyers will research reviews and testimonials online before making a purchase. Like many […]
I’ve discussed my love of Instagram on the Studio 7 blog before. Currently, I’m following 392 accounts on Instagram. I’d estimate that about 15% of those 392 are accounts belonging to my friends. The rest include celebrities, fashion bloggers, restaurants, fitness personalities, writers, photographers, retailers, restaurants, and the list goes on. On a high level, I [...]
Pinterest should be a content marketer’s dream. Key word being should. This highly-effective, popular, and easy-to-use marketing tool often does not get the credit it deserves. From my experience, Pinterest has a reputation for being a social media platform that’s only useful if a brand’s target demographic is housewives or sorority girls. This couldn’t be […]