When you spend money, you want to understand what you’re buying and know that you are getting the results you expect, right? Imagine an investment portfolio. Investors review portfolio activity [...]
Let’s talk about keywords. You know, those words or phrases people type into search engines when they are looking for information? In addition to helping people find your website, keywords also [...]
Local is all the rage these days. People are shopping local, eating local, and businesses both small and large are wise to develop a local SEO strategy. Local SEO is just what it sounds [...]
By now you know that content marketing requires more than just well-written text to be effective. Even if you have the most well-written article in existence, usually you need another element to [...]
Recently, I heard the misconception that search engine optimization (SEO) and content marketing are two separate things, and that you must choose one on which to focus your energy. This is not [...]
Not understanding the details of Google’s ranking algorithm can hurt your onsite SEO a lot, leaving you with lowered search rankings. Some days it feels like the algorithm changes between [...]
Search engine optimization and search engine marketing can be confusing concepts to grasp. This is in part because the two digital marketing phrases are often used together, and sometimes [...]
Blogging is a great way to share knowledge while building an online presence and following. But merely posting new blog entries is not nearly enough to make your blog stand out. You are one of a [...]
So you’re ready to redesign your website. Great! It can be a daunting undertaking, but if you have a solid plan in place, you may find yourself enjoying the process! (Really!) There are a number [...]
A basic knowledge of SEO is essential to properly positioning your website. SEO, or Search Engine Optimization, is increasing and improving traffic that comes to your site from search engines. In [...]