“Your mission, should you choose to accept it…” What is a mission statement? Is it the same as a vision statement? Do you really need them? A mission statement is defined as: a [...]
Indeed, what is a brand? This is certainly a complex and widely-debated topic. By definition a brand is: The marketing practice of creating a name, symbol, or design that identifies and [...]
“Don’t waste time waiting for inspiration. Begin, and inspiration will find you.” ~H. Jackson Brown, Jr. Writer’s block. It happens to all writers, I imagine. Not knowing where or how to [...]
We use a lot of tools at Studio 7. They help us manage our projects and financials, track time, communicate with each other and clients, create proposals, and lots more. Sometimes we try a new [...]
To many, mobile website design and responsive website design sound like the same thing. They make it so your site will show up on smartphones, right? True, but there’s so much more to it than [...]
Recently, I heard the misconception that search engine optimization (SEO) and content marketing are two separate things, and that you must choose one on which to focus your energy. This is not [...]
Not understanding the details of Google’s ranking algorithm can hurt your onsite SEO a lot, leaving you with lowered search rankings. Some days it feels like the algorithm changes between [...]
“Marketing isn’t magic. There is a science to it.” ~Dan Zarrella, Hubspot Marketing. There is no quick fix, and it will never be checked as “complete” on your to-do list. Marketing is a [...]