How do you know if your landing pages are working? What does a landing page need in order to work? What does “work” mean in this context, and what is a landing page, anyway? [...]
Content marketing has been a hot topic for a while now, and for good reason. Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and [...]
When you spend money, you want to understand what you’re buying and know that you are getting the results you expect, right? Imagine an investment portfolio. Investors review portfolio activity [...]
We view our relationships with our clients as partnerships. That’s not just industry-speak, it’s the truth. We have great, engaged clients, which makes our jobs as digital marketers interesting [...]
Have you heard of Periscope? It’s a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. Basically, it gives users the ability to broadcast to the [...]
Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. This is not incorrect, but it’s dated. Marketing today has evolved into [...]
Small businesses, in general, all have a few things in common: Limited resources, a small customer base, and a strict budget. So how do you make a big splash in your community and gain not only [...]
Assuming you haven’t been living under a rock for the past three years (no judgement if you have), you’ve probably heard of Snapchat. It’s a social media app that’s become kind of a big deal [...]
LinkedIn, founded in 2002, is a business-oriented social network. It’s a way to connect with coworkers, colleagues, classmates, customers, suppliers, recruiters, professors – anyone you [...]
By now you have heard many times over the value and importance of your brand having an online presence. (“Build the website, and they will come!”- If only it were that easy!) Just [...]