To many, mobile website design and responsive website design sound like the same thing. They make it so your site will show up on smartphones, right? True, but there’s so much more to it than that. Keep reading to learn the key differences between these types of designs, and to decide which one is right […]
Recently, I heard the misconception that search engine optimization (SEO) and content marketing are two separate things, and that you must choose one on which to focus your energy. This is not true. Content marketing is an increasingly critical piece of an overall SEO strategy, and requires its own strategy to be most effective. […]
Not understanding the details of Google’s ranking algorithm can hurt your onsite SEO a lot, leaving you with lowered search rankings. Some days it feels like the algorithm changes between breakfast and lunch! Luckily, there are a few SEO best practices that always tend to hold true. I’ve created a cheat sheet with seven simple steps to […]
“Marketing isn’t magic. There is a science to it.” ~Dan Zarrella, Hubspot Marketing. There is no quick fix, and it will never be checked as “complete” on your to-do list. Marketing is a constantly evolving process, and requires smarts, heart, the ability to empathize and the desire to experiment. Marketing is also often misunderstood. […]
Last week we told you why we love drip marketing. Now, here are some tools that can help you execute your drip marketing campaigns. Disclaimer: There is no “hidden agenda” in our telling you about these products and services. We don’t get any kind of kickback from these companies – we just like sharing knowledge! Email […]
Drip marketing: A communication strategy that sends (or “drips”) a pre-written set of messages to customers or prospects over time. It’s a method traditionally used with email campaigns. Why does it work? It gives potential customers the right message at the right time. You’re probably saying “Okay that’s great, but does it really work?” [...]
How do you build a successful marketing strategy? Which pieces of the puzzle are the most important? The answers will vary depending on your business. (For example – some organizations benefit from extensive print collateral, others only need business cards.) But there are elements that are necessary for all businesses. Before you develop the pieces […]
You recognize that in order to succeed in this competitive market you need to offer the best brand experience for your customers; this includes a great logo and mobile-friendly site. So you’ve decided to go ahead and redesign your website. You can’t wait to show your customers! The only thing you need to do […]
I love blogs. They are a powerful medium. Like anything on the internet, they range from entirely self-serving to extremely useful – if you do your research, they can be a great resource! Here are the benefits of having a blog, the way I see it: Blogging can offer great SEO benefits, especially if […]
In our continuing series of interviews with the S7 team, this week I interviewed our coder, Forbes Robertson. The work Studio 7 produces on a daily basis would not be possible without Forbes’ incredible talent and insights! He not only codes awesome, mobile-friendly websites, but he fixes broken websites too. (And if you’re ever in […]
Competition. It’s very important. It keeps us sharp and continually working to provide the best product or be the finest version of ourselves. We can also learn a great deal from our competitors: What to do. What is your competition doing right? Without stealing someone’s ideas, how can you apply successful practices you observe […]
Search engine optimization and search engine marketing can be confusing concepts to grasp. This is in part because the two digital marketing phrases are often used together, and sometimes interchangeably. They’re also difficult to fully understand thanks to their algorithms constantly changing. So, is there really a difference between them? If so, what makes […]