An important part of staying current, relative and efficient in your work is periodically evaluating the tools you use and how you use them to see if there is something out there that could serve [...]
Face it: We’re addicted to social media, and it’s finally okay to admit it. Social media is not a fad, and it’s not going away; it’s a permanent reality of online existence. Why? Because [...]
At some point, every business has to address a complaint from a customer. The difference today is, in this age if social media, you may well be addressing it while a large audience stands by, [...]
By now you may have heard that April 21 is doomsday for your website if it is not responsive (mobile-friendly.) I am not a fan of melodrama or scare tactics, but this one is actually a big deal. [...]
You’ll find that nearly every big brand has a blog on their website. They do this for a few reasons, but the biggest reason is that it’s a good way to stand out as an industry leader. To remain [...]
Email marketing is as strong as ever. It’s easy, inexpensive, and effective – a great combination. You can learn a lot about your customers using email marketing: which subject lines have the [...]
Few things are as closely associated with your brand as your logo. It conveys your company’s message and sets you apart from competitors. That being said, there’s almost no point in working hard [...]
“One day I will find the right words, and they will be simple.” ~Jack Kerouac Mr. Kerouac has it right. When writing marketing content, my number one rule is: simplicity is key. Small [...]
What comes to mind when you hear the words “Social Media Marketing”? Do you think of a fun, interactive, useful and engaging marketing tool? Or rather a confusing, frustrating chore that has [...]