My husband gave me a three-month Birchbox subscription for Christmas. I knew I would love getting a box of beauty and lifestyle product samples in the mail each month, but I was not prepared for [...]
Email marketing has been around for a long time and has evolved considerably over the years. Throughout changes in technology and how businesses connect with their consumers and [...]
Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. This is not incorrect, but it’s dated. Marketing today has evolved into [...]
If you are reading this, I’m glad! Hopefully that means the headline I chose was interesting enough to make you want to learn more! Writing headlines and email subject lines is tricky. For me, it [...]
Last week we told you why we love drip marketing. Now, here are some tools that can help you execute your drip marketing campaigns. Disclaimer: There is no “hidden agenda” in our telling you [...]
Drip marketing: A communication strategy that sends (or “drips”) a pre-written set of messages to customers or prospects over time. It’s a method traditionally used with email [...]
Email marketing is as strong as ever. It’s easy, inexpensive, and effective – a great combination. You can learn a lot about your customers using email marketing: which subject lines have the [...]