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Bargain Bin Logo Design: You Get What You Pay For

Bargain Bin Logo Design: You Get What You Pay For

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March 11, 2016
Logo Design, Branding, Design
In our last post, we talked about the power of a strong brand experience. Today we’re looking at the visual symbol of that brand experience, the logo. Logo design and development is a big [...]
Birchbox: A Remarkable Brand Experience

Birchbox: A Remarkable Brand Experience

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March 3, 2016
Drip Marketing, Branding, Content Marketing, Email Marketing
My husband gave me a three-month Birchbox subscription for Christmas. I knew I would love getting a box of beauty and lifestyle product samples in the mail each month, but I was not prepared for [...]
Periscope 101

Periscope 101

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December 10, 2015
Branding, Content Marketing, Internet Marketing, Social Media
Have you heard of Periscope? It’s a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. Basically, it gives users the ability to broadcast to the [...]
Giving Back: Why It’s Good for Your Brand

Giving Back: Why It’s Good for Your Brand

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October 1, 2015
Branding, Uncategorized
The consumer landscape has changed. Many people aren’t just buying a product or service, they are buying an experience. As part of that experience, they want to feel good about the purchase they [...]
Should Snapchat be Part of Your Social Media Strategy?

Should Snapchat be Part of Your Social Media Strategy?

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September 29, 2015
Branding, Content Marketing, Internet Marketing, Social Media
Assuming you haven’t been living under a rock for the past three years (no judgement if you have), you’ve probably heard of Snapchat. It’s a social media app that’s become kind of a big deal [...]
How to Build an Online Community

How to Build an Online Community

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September 15, 2015
Branding, Internet Marketing
By now you have heard many times over the value and importance of your brand having an online presence. (“Build the website, and they will come!”- If only it were that easy!)  Just [...]
Being True to Your Brand

Being True to Your Brand

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August 21, 2015
Branding
Yesterday we talked about how to define your brand. Today let’s discuss staying true to your brand, once you’ve established it.   Being true to your brand means really understanding your [...]
How to Define Your Brand

How to Define Your Brand

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August 20, 2015
Branding
Defining your brand is perhaps the most important element in developing a marketing plan. I would even go so far as to argue that it’s impossible to develop a successful marketing plan without a [...]
Why You Need Customer Testimonials

Why You Need Customer Testimonials

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August 14, 2015
Branding, Internet Marketing
You know why it’s a good idea to have customer testimonials on your website: it speaks to your credibility and helps build trust with potential customers. You can find all kinds of statistics [...]
Ways to Boost the Credibility of Your Website

Ways to Boost the Credibility of Your Website

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July 31, 2015
Web Development, Branding, Internet Marketing
Web credibility has become a very important topic. The fact that you have a website isn’t enough to make a customer trust you, because anyone in the world can build a website! To stand out, [...]
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Recent Posts
  • 6 Ways To Win the Facebook Popularity Contest
  • Get ‘Em in the Gut: What Makes a Powerful PSA
  • Make the Most of Your Landing Pages
  • Bargain Bin Logo Design: You Get What You Pay For
  • Birchbox: A Remarkable Brand Experience
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