“There is the happiness which comes from creative effort. The joy of dreaming, creating, building, whether in painting a picture, writing an epic, singing a song, composing a symphony, devising [...]
Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. This is not incorrect, but it’s dated. Marketing today has evolved into [...]
“Everything old is new again.” Well…not really. If we’re talking about fashion, yes, it is cyclical. But as far as your marketing (in particular, your website) is concerned, vintage is not [...]
Small businesses, in general, all have a few things in common: Limited resources, a small customer base, and a strict budget. So how do you make a big splash in your community and gain not only [...]
If you are reading this, I’m glad! Hopefully that means the headline I chose was interesting enough to make you want to learn more! Writing headlines and email subject lines is tricky. For me, it [...]
The consumer landscape has changed. Many people aren’t just buying a product or service, they are buying an experience. As part of that experience, they want to feel good about the purchase they [...]