Let’s talk about keywords. You know, those words or phrases people type into search engines when they are looking for information? In addition to helping people find your website, keywords also [...]
Local is all the rage these days. People are shopping local, eating local, and businesses both small and large are wise to develop a local SEO strategy. Local SEO is just what it sounds [...]
By now you have heard many times over the value and importance of your brand having an online presence. (“Build the website, and they will come!”- If only it were that easy!) Just [...]
By now you know that content marketing requires more than just well-written text to be effective. Even if you have the most well-written article in existence, usually you need another element to [...]
Recently, I heard the misconception that search engine optimization (SEO) and content marketing are two separate things, and that you must choose one on which to focus your energy. This is not [...]
Not understanding the details of Google’s ranking algorithm can hurt your onsite SEO a lot, leaving you with lowered search rankings. Some days it feels like the algorithm changes between [...]
Search engine optimization and search engine marketing can be confusing concepts to grasp. This is in part because the two digital marketing phrases are often used together, and sometimes [...]
So you’re ready to redesign your website. Great! It can be a daunting undertaking, but if you have a solid plan in place, you may find yourself enjoying the process! (Really!) There are a number [...]
A basic knowledge of SEO is essential to properly positioning your website. SEO, or Search Engine Optimization, is increasing and improving traffic that comes to your site from search engines. In [...]