Social media has become imperative for all brands looking to have a strong online presence. That’s right, having a website just isn’t enough anymore! The importance of social media as a marketing tool is widely recognized, but there is still an alarming amount of companies who still aren’t using it. Perhaps it’s because you don’t […]
So you’re ready to redesign your website. Great! It can be a daunting undertaking, but if you have a solid plan in place, you may find yourself enjoying the process! (Really!) There are a number of factors that will help smooth the road to launching that highly effective integrated marketing tool – your new website! […]
For any new business, it may seem overwhelming to create a social media plan from the ground up. The prospect of making an impact online may seem bleak when capital, manpower, or brand recognition are limited. However the fact is, it’s no longer an option to forego social media when planning your marketing strategy. […]
How do you know if your landing pages are working? What does a landing page need in order to work? What does “work” mean in this context, and what is a landing page, anyway? First things first! A landing page is a web page (often associated with an offer) where visitor traffic […]
If you’re a business owner, you surely know that having a social media presence is an absolute necessity. The most common question when embarking on a social media journey is usually “How do I get more likes/retweets/favorites?” The misconception here is that as long as you have a Facebook or Twitter page and actively post […]
When you spend money, you want to know that you are getting the results you expect, right? Imagine an investment portfolio. Investors review portfolio activity and performance, and if something is not working, they might move things around to focus on the areas with the best performance and return on investment (ROI). Tracking your website […]
Although it may seems like getting noticed on the web is impossible, it’s not much different than meeting someone face to face for the first time! Read on to see how you can make sure your brand gives off a great online first impression. Research Your Audience Know who you’re going to be speaking […]
Is your company on Facebook? Great! Are you tweeting? Aces! How about LinkedIn? <Crickets> If your company does not have its own LinkedIn page, you’re missing out. How can a business LinkedIn profile help your business? Lots of ways! Build your brand: A company LinkedIn page that reflects your company culture and vision is […]
A basic knowledge of SEO is essential to properly positioning your website. SEO, or Search Engine Optimization, is increasing and improving traffic that comes to your site from search engines. In other words, if Google likes your page and thinks users will find value in it, you’ll be higher up in search results. You may […]
It’s no secret that Facebook has a huge audience– over 1 billion active users who each spend nearly 7 hours a month on the platform. Therefore you can pretty much assume that no matter what industry you’re in, some portion of your customer base is on Facebook. Creating a company Facebook page is one way […]
There’s no doubt that a responsive website design has become the latest and greatest thing for a business to have on their tool belt. When a website is responsive the layout changes based on the size of the screen it’s presented on. We can’t predict who the next visitor on our website will be, and what […]
Do you have a mobile website design? If yes, that’s a great start. However, a mobile-friendly site means more than just looking good on a smartphone or tablet. So how do you know if your website is truly mobile- friendly? Have you looked at your website’s analytics recently? Are your bounce rate and conversion rate low, even though you […]