“Marketing isn’t magic. There is a science to it.” ~Dan Zarrella, Hubspot Marketing. There is no quick fix, and it will never be checked as “complete” on your to-do list. Marketing is a [...]
Drip marketing: A communication strategy that sends (or “drips”) a pre-written set of messages to customers or prospects over time. It’s a method traditionally used with email [...]
You’ll find that nearly every big brand has a blog on their website. They do this for a few reasons, but the biggest reason is that it’s a good way to stand out as an industry leader. To remain [...]
“One day I will find the right words, and they will be simple.” ~Jack Kerouac Mr. Kerouac has it right. When writing marketing content, my number one rule is: simplicity is key. Small [...]