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LinkedIn 101

LinkedIn 101

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September 24, 2015
Networking, Content Marketing, Internet Marketing, Social Media
LinkedIn, founded in 2002, is a business-oriented social network. It’s a way to connect with coworkers, colleagues, classmates, customers, suppliers, recruiters, professors – anyone you [...]
Effectively Using Images as Content

Effectively Using Images as Content

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September 1, 2015
Content Marketing, Internet Marketing, SEO
By now you know that content marketing requires more than just well-written text to be effective. Even if you have the most well-written article in existence, usually you need another element to [...]
Infographics 101

Infographics 101

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August 28, 2015
Blogging, Content Marketing, Internet Marketing, Social Media
Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. An infographic (a mash-up of the words, [...]
How to Keep Up With Marketing Trends

How to Keep Up With Marketing Trends

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August 26, 2015
Content Marketing, Internet Marketing
Marketing, especially digital marketing, is ever-evolving. It may seem like as soon as you have implemented a new idea, something has changed in the industry, with your customer base, or within [...]
Why Instagram Is My Favorite Social Media Platform

Why Instagram Is My Favorite Social Media Platform

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August 12, 2015
Content Marketing, Internet Marketing, Social Media
I’ve discussed my love of Instagram on the Studio 7 blog before. Currently, I’m following 392 accounts on Instagram.  I’d estimate that about 15% of those 392 are accounts [...]
How to Implement Pinterest Into Your Content Marketing Strategy

How to Implement Pinterest Into Your Content Marketing Strategy

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August 6, 2015
Content Marketing, Social Media
Pinterest should be a content marketer’s dream. Key word being should. This highly-effective, popular, and easy-to-use marketing tool often does not get the credit it deserves. From my [...]
10 Website Mistakes That Cost You Business (Part 2)

10 Website Mistakes That Cost You Business (Part 2)

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July 29, 2015
Web Development, Branding, Content Marketing, Internet Marketing
I’m back to finish out our two-part series about ten mistakes that can cause your customers to leave your website and go somewhere else. (If you missed it, here are the first five mistakes.) [...]
3 Ways to Simplify Dense Content

3 Ways to Simplify Dense Content

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July 24, 2015
Copywriting, Content Marketing
It seems in our rapidly digitizing world, where everyone needs a website, that complex topics are becoming common. Marketers need to find ways to simplify the discussion, and present complex [...]
Ten Website Mistakes That Cost You Business (Part I)

Ten Website Mistakes That Cost You Business (Part I)

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July 22, 2015
Web Development, Content Marketing, Internet Marketing
In this first of this two-part series, we’ll review five website mistakes that can cost you business. A non-responsive site. Your website needs to be responsive (mobile-friendly.) These days, [...]
Content Marketing and SEO

Content Marketing and SEO

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June 11, 2015
Content Marketing, SEO
Recently, I heard the misconception that search engine optimization (SEO) and content marketing are two separate things, and that you must choose one on which to focus your energy. This is not [...]
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