LinkedIn, founded in 2002, is a business-oriented social network. It’s a way to connect with coworkers, colleagues, classmates, customers, suppliers, recruiters, professors – anyone you [...]
By now you know that content marketing requires more than just well-written text to be effective. Even if you have the most well-written article in existence, usually you need another element to [...]
Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. An infographic (a mash-up of the words, [...]
Marketing, especially digital marketing, is ever-evolving. It may seem like as soon as you have implemented a new idea, something has changed in the industry, with your customer base, or within [...]
I’ve discussed my love of Instagram on the Studio 7 blog before. Currently, I’m following 392 accounts on Instagram. I’d estimate that about 15% of those 392 are accounts [...]
Pinterest should be a content marketer’s dream. Key word being should. This highly-effective, popular, and easy-to-use marketing tool often does not get the credit it deserves. From my [...]
I’m back to finish out our two-part series about ten mistakes that can cause your customers to leave your website and go somewhere else. (If you missed it, here are the first five mistakes.) [...]
It seems in our rapidly digitizing world, where everyone needs a website, that complex topics are becoming common. Marketers need to find ways to simplify the discussion, and present complex [...]
In this first of this two-part series, we’ll review five website mistakes that can cost you business. A non-responsive site. Your website needs to be responsive (mobile-friendly.) These days, [...]
Recently, I heard the misconception that search engine optimization (SEO) and content marketing are two separate things, and that you must choose one on which to focus your energy. This is not [...]