It’s never been enough to just “be on Facebook,” which today, is even more true than ever. Due to the volume of stories in the average News Feed, it is increasingly challenging to get your [...]
How do you know if your landing pages are working? What does a landing page need in order to work? What does “work” mean in this context, and what is a landing page, anyway? [...]
My husband gave me a three-month Birchbox subscription for Christmas. I knew I would love getting a box of beauty and lifestyle product samples in the mail each month, but I was not prepared for [...]
Content marketing has been a hot topic for a while now, and for good reason. Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and [...]
Today I’ve rounded up our team’s favorite marketing blogs to share with you. We have discussed the benefits of blogs in the past, in relationship to your own business, and building your online [...]
Predictions for marketing for 2016 all point to the same thing: social media will continue to be an important part of digital marketing campaign strategies. As Eric Schmidt, President of Winfield [...]
Have you heard of Periscope? It’s a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. Basically, it gives users the ability to broadcast to the [...]
Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. This is not incorrect, but it’s dated. Marketing today has evolved into [...]
“Everything old is new again.” Well…not really. If we’re talking about fashion, yes, it is cyclical. But as far as your marketing (in particular, your website) is concerned, vintage is not [...]
Assuming you haven’t been living under a rock for the past three years (no judgement if you have), you’ve probably heard of Snapchat. It’s a social media app that’s become kind of a big deal [...]