In our last post, we talked about the power of a strong brand experience. Today we’re looking at the visual symbol of that brand experience, the logo. Logo design and development is a big [...]
My husband gave me a three-month Birchbox subscription for Christmas. I knew I would love getting a box of beauty and lifestyle product samples in the mail each month, but I was not prepared for [...]
Have you heard of Periscope? It’s a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. Basically, it gives users the ability to broadcast to the [...]
The consumer landscape has changed. Many people aren’t just buying a product or service, they are buying an experience. As part of that experience, they want to feel good about the purchase they [...]
Assuming you haven’t been living under a rock for the past three years (no judgement if you have), you’ve probably heard of Snapchat. It’s a social media app that’s become kind of a big deal [...]
Yesterday we talked about how to define your brand. Today let’s discuss staying true to your brand, once you’ve established it. Being true to your brand means really understanding your [...]
Defining your brand is perhaps the most important element in developing a marketing plan. I would even go so far as to argue that it’s impossible to develop a successful marketing plan without a [...]
Web credibility has become a very important topic. The fact that you have a website isn’t enough to make a customer trust you, because anyone in the world can build a website! To stand out, [...]
Branding has quickly become the most important piece of building a company that thrives. It’s what makes your product important, special, and memorable in the eyes of your customers. Here are the [...]
Indeed, what is a brand? This is certainly a complex and widely-debated topic. By definition a brand is: The marketing practice of creating a name, symbol, or design that identifies and [...]
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