It’s never been enough to just “be on Facebook,” which today, is even more true than ever. Due to the volume of stories in the average News Feed, it is increasingly challenging to get your [...]
Predictions for marketing for 2016 all point to the same thing: social media will continue to be an important part of digital marketing campaign strategies. As Eric Schmidt, President of Winfield [...]
Have you heard of Periscope? It’s a live video streaming app for iOS and Android devices, developed by Kayvon Beykpour and Joe Bernstein. Basically, it gives users the ability to broadcast to the [...]
Merriam-Webster defines marketing as the process or technique of promoting, selling, and distributing a product or service. This is not incorrect, but it’s dated. Marketing today has evolved into [...]
Small businesses, in general, all have a few things in common: Limited resources, a small customer base, and a strict budget. So how do you make a big splash in your community and gain not only [...]
Assuming you haven’t been living under a rock for the past three years (no judgement if you have), you’ve probably heard of Snapchat. It’s a social media app that’s become kind of a big deal [...]
LinkedIn, founded in 2002, is a business-oriented social network. It’s a way to connect with coworkers, colleagues, classmates, customers, suppliers, recruiters, professors – anyone you [...]
Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. An infographic (a mash-up of the words, [...]
I’ve discussed my love of Instagram on the Studio 7 blog before. Currently, I’m following 392 accounts on Instagram. I’d estimate that about 15% of those 392 are accounts [...]
Pinterest should be a content marketer’s dream. Key word being should. This highly-effective, popular, and easy-to-use marketing tool often does not get the credit it deserves. From my [...]
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