“Marketing isn’t magic. There is a science to it.” ~Dan Zarrella, Hubspot Marketing. There is no quick fix, and it will never be checked as “complete” on your to-do list. Marketing is a [...]
Last week we told you why we love drip marketing. Now, here are some tools that can help you execute your drip marketing campaigns. Disclaimer: There is no “hidden agenda” in our telling you [...]
How do you build a successful marketing strategy? Which pieces of the puzzle are the most important? The answers will vary depending on your business. (For example – some organizations benefit [...]
I love blogs. They are a powerful medium. Like anything on the internet, they range from entirely self-serving to extremely useful – if you do your research, they can be a great resource! [...]
Competition. It’s very important. It keeps us sharp and continually working to provide the best product or be the finest version of ourselves. We can also learn a great deal from our competitors: [...]
Search engine optimization and search engine marketing can be confusing concepts to grasp. This is in part because the two digital marketing phrases are often used together, and sometimes [...]
An important part of staying current, relative and efficient in your work is periodically evaluating the tools you use and how you use them to see if there is something out there that could serve [...]
Face it: We’re addicted to social media, and it’s finally okay to admit it. Social media is not a fad, and it’s not going away; it’s a permanent reality of online existence. Why? Because [...]
“One day I will find the right words, and they will be simple.” ~Jack Kerouac Mr. Kerouac has it right. When writing marketing content, my number one rule is: simplicity is key. Small [...]
Social media has become imperative for all brands looking to have a strong online presence. That’s right, having a website just isn’t enough anymore! The importance of social media as a marketing [...]